Tourism helps diversify economy

Tourism is Alberta's fourth largest industry, generating millions in revenue, along with an estimated 150,000 full, part-time and seasonal jobs. While fewer of these benefits are realized by smaller communities, rural folks are increasingly looking to tourism to create local jobs and generate revenue for local economies.
To support such efforts, Community Futures Wild Rose - in partnership with Travel Alberta - is hosting its biennial Tourism Futures forum to help regional tourism agents and operators learn, network and profit.
"Our 2008 Tourism Futures events was quite successful," says Jennifer Brooks, Community Economic Development Officer for Community Futures Wild Rose. "But since that time, the tourism industry - and all those who play a role in it - have had to deal with declining attendance, occupancies, margins. It's been a storm of unfavourable conditions."
Tourism Futures 2010 aims to counter this, arming participants with tools and information to foster success. "With sessions by industry professionals and the chance to network with peers, this event offers incredible value for participants," says Brooks.
Tourism Futures is Thursday, Nov. 4 in Strathmore. For details or to register, contact Jennifer Brooks at (403) 934-8888 or